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2009 Hess Calendar Energy Marketing 12 1/2″ Wide $22.50 |
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RETRO MID-CENTURY 1960′s CALENDAR & PENHOLDER DESK SET 10″ LONG PARK SHERMAN NJ $20.97 |
How To Touch More Clients For Referrals by Daryl Logullo
Interested in more referrals? Want to guarantee success in any referral marketing program? Here is a tip: Try looking at your existing clients, first.
While this isn’t a profound strategy I admit, it is amazing to me how often I see that it is overlooked. Plenty of businesses and business people need to be reminded.
I don’t mean putting together some wishy-washy, lukewarm appreciations or referral ideas that most businesses have, such as calendars, birthday cards or fruit baskets. I mean grabbing insight into your client that is so intense that it is not new clients, but old that end up adding to your growth.
Taken together, both old and new clients are a powerhouse to more referrals and a stellar referral program. I am not sure who said it first, “Your best prospects are your existing clients.” This is, indeed, a very simple yet true statement.
Are you putting your referral efforts into your existing clients? Are you positioning yourself for reselling? Upselling? Cross-selling? Are you staying in touch everyway possible? Try it.
Some ideas I can think of to subtly remind your clients you want referrals include using package inserts, regular mailings, special offers, coupons, referral letters, short notes, article clippings, and yes, even e-mails.
The point is to stay in touch about referrals. This gets theem used to you, and puts you first when they run into a family member or business associated who needs expertise, such as yours.
Follow these steps to more client referrals and more business:
1. Keep in touch. All clients want to feel special and that you have an interest in their needs.
2. Provide reassurances after purchase. Every time a client places an order, call them a few days later and see how it’s going.
This will keep the “post-purchase” devil from rearing his ugly head.
3. Give clients the best deals possible, including guarantees that you can get away with.
4. Use ‘preferred pricing’, let ‘old’ clients in on the best deals. Give them first crack at buying before new clients.
5. Build trust. Be honest. Think about the people or business you buy from. It’s probably because you trust them. People do business with those they trust.
Remember: People bought from you. They will keep buying and re-buying only if they have a good experience and, of course, hear from you regularly.
Follow these rules and you will generate more consistent referrals in your business every month.
Daryl T. Logullo is the Founder of Strategic Impact! and Marketing-Referrals-Tools.com He concentrates on referral building strategies for today’s professional. Get “The Most Powerful Referral ‘Secret’ Ever Discovered,” instantly delivered at http://marketing-referral-tools.com/am
Article Source: http://www.earticlesonline.com/Article/How-To-Touch-More-Clients-For-Referrals/108758
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1990 Visions Other Words Calendar Tim Rita Hildebrandt $29.99 |
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Tim Holtz Dec Calendar & Holiday Word Texture Fades Embossing Folders Sizzix $5.50 |
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CALENDAR 1924 WORDS OF COMFORT BIBLE VERSES $28.00 |
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SIZZIX TIM HOLTZ EMBOSSING FOLDERS CALENDAR & WORDS $10.99 |
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Word Search 2012 Desk Calendar $3.49 |
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Calendar Months Numbers Words Fabric Panel 14″ x 14″ $2.99 |
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Calendar sample 1906 (SONGS WITHOUT WORDS.) From Painting By Barber $29.99 |
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NEW/SEALED The B Word Bad Bitch 2009 WALL CALENDAR $2.47 |
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Wild Words from Wild Women 2012 Calendar: Inspiring and Irreverent Quotes… $17.16 |
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Big Black Calendar of Very Dirty Words 2012 Desk Calen $13.99 |
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365 ENCOURAGING WORDS FOR WOMEN Daily Calendar $9.75 |
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WILD WORDS FROM WILD WOMEN 2012 BOX CALENDAR #449404857 $8.39 |
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Dell Latitude C610 Laptop 20GB Win XP Pro MS Word Excel MS Calendar $34.65 |
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Sizzix Texture Fades Embossing Folders~Calendar/Words $10.99 |
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Wild Words from Wild Women 2012 Calendar: Inspiring and Irreverent Quotes… $17.17 |
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Hy Hintermeister Last Word Pedal Car Kids Print 1940s $9.99 |
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Six-Word Memoirs 2012 Box/Daily Calendar, Brand New $9.18 |
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The B Word 2012 Checkbook (calendar), Brand New $6.09 |
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NIP Tim Holtz Sizzix Embossing Folders DECEMBER CALENDAR & HOLIDAY WORDS 656941 $5.99 |
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The B Word 2012 Wall Calendar $3.49 |
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Invicta Men’s 9329 Speedway Collection Chronograph S Watch $79.82 This striking chronograph watch from Invicta’s Speedway Collection is a great everyday, multifunctional watch for men. The 41-millimeter stainless steel case and stainless steel bezel houses a deep blue dial face protected by an anti-reflective mineral dial window. The face features silver hour indexes, chronograph capabilities, and a date calendar between four and five o’clock, as well as subtle … |
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MARY ENGELBREIT Decorative Letters Magnets – 2 x 2 $9.99 Mary Engelbreit is known throughout the world for her distinctive illustration style, imbued with spirited wit and nostalgic warmth. The unmatched following for her work has grown with a range of licensed products that stretches from calendars, to best-selling childrenÕs books, millions of greeting cards sold each year, and thousands of gifts, crafts and home accents. And now you can enjoy her di… |
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MARY ENGELBREIT Decorative Numbers And Punctuation Magnets – 2 x 2 $9.99 Mary Engelbreit is known throughout the world for her distinctive illustration style, imbued with spirited wit and nostalgic warmth. The unmatched following for her work has grown with a range of licensed products that stretches from calendars, to best-selling childrenÕs books, millions of greeting cards sold each year, and thousands of gifts, crafts and home accents. And now you can enjoy her di… |
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Dvorak: Symphony No. 9 From the New World $10.40 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
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Jewish Cello Masterpieces $9.50 A beautiful collection of great Jewish Music. Classics by Ernest Bloch and Max Bruch, mixed with rarely heard gems by Maurice Ravel, Zavel Zilberts, Jacob Wasilkovsky, and David Meyerowitz. “Wie Shlecht es is Ohn Gelt”, a Yiddish Theatre gem, is alone worth the price of admission for its mixture of pathos and humor. The songs by Zilberts are an important and beautiful part of the Jewish music lega… |
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The Four Seasons: A Musical Calendar of Favourite Classics $28.98 … |
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LeapFrog: Let’s Go to School $6.79 School starts tomorrow, and Tad and Lily are nervous! Join Tad, Lily and their magical firefly Edison as he gives them a tour of the classroom and shows them that the classroom is more nervous than they are! As the twins reassure the blocks, globe, clock and more talking “teachers,” they learn key lessons about phonics, counting, days of the week and animals. … |
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Lemony Snicket’s A Series of Unfortunate Events If you spliced Charles Addams, Dr. Seuss, Charles Dickens, Edward Gorey, and Roald Dahl into a Tim Burtonesque landscape, you’d surely come up with something like Lemony Snicket’s A Series of Unfortunate Events. Many critics (in mostly mixed reviews) wondered why Burton didn’t direct this comically morbid adaptation of the first three books in the popular series by Daniel Handler (a.k.a. “Lemo… |
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The Mayan Calendar & The Transformation of Consciousness $19.95 Featuring Carl Johan Calleman, Ph.D in Physical Biology (University of Stockholm) Two interviews conducted by Mitchell J. Rabin will give some sense of the breadth of The Mayan Calendar & the importance of the Venus Transit which occurs only every 135 years. Dr. Calleman is one of the world’s formost experts on the Mayan calendar. He has been lecturing and presenting courses about the cosmic pla… |