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Posted on 1st November 2011 by admin in Calendars

software calendars

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Email Marketing Software for Dance Studios by RBurko

Email marketing software can help both competitive and recreational dance schools improve communication with students and parents. Just like an actual academic organization, a dance studio must keep the lines of communication open with a large group of people. A breakdown or failure in communication can have disastrous consequences, especially since most cities typically have many competing dance schools. So, if your dance studio has poor communication, any student can easily decide to switch to another studio (and, worse yet, take all their friends with them). That is why communication is of paramount importance. And the right email marketing software can ensure that your message is always conveyed in a timely, professional and efficient manner. This article discusses three of the most popular ways dance studios use email marketing software.

Registration Emails
One of the critical factors to your dance studio’s success is registering enough students to fill your classes. But, securing these registrations and announcing that the registration period is open has often been a daunting task. Now, however, with email marketing software, this task can be completed in just a few clicks. Any dance studio can quickly and easily create a personal email announcement that is sent out through their email marketing software to each past contact they have made. This email can be personally addressed to the recipient and tell them that registration for the upcoming season has begun. If you accept online enrollments, you can even create a link in the email so that people can receive your email, click the register button, and immediately signup online.

Recital Announcement Emails
Most dance studios cap off the season with a grand recital so that all the parents can come and watch their children perform. A recital can be quite lackluster if there is no one in the audience. That is why many dance studios use email marketing software to help fill up those important seats. It goes without saying that most dance studios don’t want to spend big money trying to promote their dance recitals, but with email marketing software you can send out targeted messages for mere pennies. Many dance studios will use their email marketing software to send out an initial teaser email telling people that the recital is coming up, so they should mark the dates on their calendar. Then, as the big event looms closer, they will send out an email announcing that you can now purchase tickets. As the date gets closer, if there are still remaining tickets, most dance studios send out a final push email to everyone trying to sell those last few tickets.

Your recipients will appreciate being kept in the loop the entire time and, best of all, since most people’s calendars are now on their PC, you’re making it easy for them to mark down the date.

Class Changes / Cancellation Emails
During the day-to-day operation of your dance studio, unexpected events will undoubtedly arise. These situations could be the result of extreme weather, a sick instructor, or one of the countless other reasons that can disrupt the regular flow of events. When a class is being changed or cancelled, it is very important that you communicate that to the students or attendees. Nothing is more frustrating for a parent than bringing their child to the dance studio only find out the class is not happening, so they have to turn around and go home. That situation can be easily avoided by effectively communicating the situation to everyone using email marketing software. Within a few minutes you can create and send an eye-catching email, complete with your logo, to all of the necessary parties informing them of the change. Since email marketing doesn’t require a long lead time, you can send the email the moment you finish writing the last word, in an effort to give people as much advance notice as possible.

A nice added benefit of email marketing software is that you can track all the people that open your emails. So, you can see exactly who has read about the class change or cancellation and who is yet to open the email. This way, if necessary, you can make a few targeted follow-up calls to ensure everyone is in the loop.

Email marketing software provides many other benefits to dance studios. With the right program in your arsenal you are only limited by your creativity, as most email marketing software programs let you craft the exact message you want for your specific needs. While email marketing software won’t teach you the latest dance moves, it will keep your communication up to the highest caliber possible.

Robert Burko is the President of EliteEmail.com, the most trusted email marketing software solution used by dance studios across North America. Try the complete email marketing solution today for free with a no-risk trial.

Article Source: http://www.earticlesonline.com/Article/Email-Marketing-Software-for-Dance-Studios/320759