at a glance planners
|
|
Reading Eagle 1950′s Calendar Fire Alarm Postal Info Qty 3 $6.99 |
|
|
CHESTER VAN NORTWICK 30s PIN UP CALENDAR SAMPLE ENCHANTED POOL EROTIC MAIDENS NR $33.00 |
The Power of Titles in Marketing by Dean Cipriano
“A good title is a work of a genius!” – E. Haldeman-Julius E. Haldeman-Julius single-handedly sold over 100,000,000 (One Hundred Million) Books by only describing each book by its “Title Only.”
Haldeman-Julius used to sell little blue books at $.05 each back in the late 1800′s and early 1900′s.
If a particular book didn’t hit its quota of 10,000 sold a year, for a couple consecutive years, it would go to what he called the hospital. That is where he would analyze the book to see if he could improve the title to increase the sales and revive the book.
He did this with several books, even classics, and often increased sales drastically. Here are a few examples:
“The Fleece Of Gold” in 1925 only sold 6000 copies but in 1926 with the new title of “The Quest for a Blond Mistress” sold a whopping 50,000.”The Mystery of the Iron Mask” at 11,000 vs. “The Mystery of the Man in the Iron Mask” sold 30,000 copies. “The King Enjoys Himself” at 8,000 sold vs. “The Lustful King Enjoys Himself! Snatched From The Grave!” sold 38,000 copies.
This is only a few examples of the hundreds of books that he was able to increase sales with by improving the title.
Now this does not only apply to books. This applies to all kinds of things, even marketing life insurance.
Titles to Express a Message
Having the right title can serve you, and your life insurance business well. A company’s name for example. Like Budget Rent-A-Car. The name alone conveys a message and appeals to a certain demographic.
Hertz and Avis have to do much more advertising to convey their marketing message. There are plenty of places to get your oil changed in your car quickly…but Jiffy Lube instantly comes to mind when I glance down at the odometer and realize that I’m over due for an oil change myself.
Some titles brilliantly convey a much desired promise of speed and ease. Minute Maid Lemonade Or Minute Rice Or Easy Mac.
Some titles convey superiority. The Ultimate Fighting Championship.
Other titles convey a trustworthy and desirable service, like Certified Retirement Planners, CRP.
Consider the Purpose of the Title
If you ever intend to put a title on anything: like a book, service, product, business or whatever…consider its purpose. Think about the message you want it to convey. A title is no less than a headline. It is often your first and last chance to lore in new prospects and clients. Take full advantage of the opportunity to stand out and make a good first impression.
Author:
Dean Cipriano is the founder and president of Insurance Selling Systems. Dean is a life lead generation expert and has helped thousands of agents get more life insurance leads then they ever though possible. Dean offers all life insurance agents a free report to review his system.
Article Source: http://www.earticlesonline.com/Article/The-Power-of-Titles-in-Marketing/257943
|
|
2012 AT-A-GLANCE WEEKLY WITH MONTHLY CALENDARS APPOINTMENT PLANNER 70-950V-05 $10.99 |
|
|
AT A GLANCE MONTHLY 2012 PLANNER 70-890-05 BLACK 11″ X 9″ JAN 2012-JAN 2013 NEW $9.99 |
|
|
AT-A-GLANCE 70-260-05 UNRULED MON.PLANNER REFILL 2011 $19.49 |
|
|
At A Glance Collegiate July 2009 to July 2010 Appointment Calendar Planner $18.99 |
|
|
At-A-Glance Professional Notetaker Monthly Planner 2012 $21.99 |
|
|
At-a-Glance DS701 30 Day Planner Board, 32″x21″ $21.99 |
|
|
AT-A-GLANCE 2012 Recycled Monthly Planner * 7 x 10″ * Black * #70-432-00 * NEW $11.69 |
|
|
NEW AT-A-GLANCE 70-N547-05 Executive Recycled Monthly Planner, Black, 6 7/8″” x $40.67 |
|
|
NEW AT-A-GLANCE 207-0313 Express Deco Refillable Planner, 8-1/2 x 11, Red $49.91 |
|
|
NEW AT-A-GLANCE 207-0399 Express Deco Refillable Planner, 8-1/2 x 11, Black $49.91 |
|
|
NEW AT-A-GLANCE 401-0204 Express Terramo Refillable Planner, 5-1/2 x 8-1/2, $45.68 |
|
|
NEW AT-A-GLANCE 401-0214 Express Terramo Refillable Planner, 5-1/2 x 8-1/2, $45.68 |
|
|
77-120-05 AT-A-GLANCE Planner Folio. Size 6 7/8″ x 8 3/4″ $28.99 |
|
|
At a Glance Academic Year Planner Planning Calendar SK16-16 Wall Desk School $9.99 |
|
|
2012 At A Glance Erasable Yearly Calendar Wall Planner 32 x 48 inch Reversible $9.99 |
|
|
AT-A-GLANCE Weekly/Monthly Planner Organizer, Refillable, 5 x 8, Black $28.99 |
|
|
At-A-Glance 7089005 800 Range Recycled Monthly Planner, 9 X 11, Black $13.60 |
|
|
At-A-Glance 7006405 Recycled Monthly Planner, Unruled, 3-1/2 X 6-1/8, Black $14.97 |
|
|
At-A-Glance 7013005 Recycled Monthly Planner, Black, 8″ X 10″ $14.69 |
|
|
At-A-Glance 7054505 Recycled Executive Weekly/monthly Planner, 6-7/8 X 8-3/4, $31.85 |
|
|
AT-A-GLANCE Outlink Professional Weekly/Monthly Planner, 8-1/2 x 11, Black $50.09 ###############################################################################################################################################################################################################################################################… |
|
|
AT-A-GLANCE® Wall Calendar with Colorful Reminder Stickers, 12 x 17 $15.99 AT-A-GLANCE® Wall Calendar with Colorful Reminder Stickers, 12 x 17Convenient date highlighter for outlining current day of week in month and current week in blue. Highlighter is attached with an elastic band for smooth movement up and down each calendar page. Flag important dates and special occasions with seven colorful icon reminder stickers. Monthly tabs on bottom of page for quick reference…. |
|
|
AT-A-GLANCE Wall Calendar with Colorful Reminder Decals, 12 x 17 $15.77 ###############################################################################################################################################################################################################################################################… |
|
|
AT-A-GLANCE® Wall Calendar with Colorful Reminder Stickers, 12 x 17 $15.99 AT-A-GLANCE® Wall Calendar with Colorful Reminder Stickers, 12 x 17Convenient date highlighter for outlining current day of week in month and current week in blue. Highlighter is attached with an elastic band for smooth movement up and down each calendar page. Flag important dates and special occasions with seven colorful icon reminder stickers. Monthly tabs on bottom of page for quick reference…. |
|
|
Blue Bond Weekly Appointment Book, 2 Pgs/Week, 2-1/2 x 4-1/2, BLK $10.69 Shirt pocket size weekly planner.Fits in shirt pocket, so it’s always available. Perforated page corners for quick reference…. |
|
|
Gina B. Callie Collection Desk Note Set $33.16 The “Callie Collection” includes a Weekly Calendar Pad, Magnetic List Pad and Desk Note Set. The Weekly Calendar Pad helps you stay organized! Keep track of appointments, shopping lists, calls to make, menu planning, kids’ activities, school assignments, chores, medication schedules, event planning, etc. The Magnetic List Pad is great for a shopping list, “to do” list or just to have by the pho… |
|
|
Gina B. Jasmine Collection Desk Note Set $33.16 The “Jasmine Collection” includes a Weekly Calendar Pad, Magnetic List Pad and Desk Note Set. The Weekly Calendar Pad helps you stay organized! Keep track of appointments, shopping lists, calls to make, menu planning, kids’ activities, school assignments, chores, medication schedules, event planning, etc. The Magnetic List Pad is great for a shopping list, “to do” list or just to have by the ph… |
|
|
Recycled Executive Monthly Padfolio, Black, 9 x 11, 2012-2013 $38.86 Padfolio style planner with writing pad and pen loop. Includes business card, credit card and storage pockets. Unruled daily blocks for freestyle entries. Size: 9 x 11; Page Color/Theme: White; Appointment Ruling: None; Edition Year: 2012-2013. This product is considered a dated product and is not returnable. … |
|
|
Recycled Two-Color Desk Pad Calendar, Green and Brown, 22 x 17, 2012 $19.57 Soothing muted earth color scheme. Versatile use on desk or wall. Size: 22 x 17; Page Color/Theme: White; Appointment Ruling: N/A; Edition Year: 2012. This product is considered a dated product and is not returnable. … |
|
|
Recycled Weekly Appointment Book, Black, 6 7/8 x 8 3/4, 2012-2013 $31.04 Schedule hourly appointments for seven days a week. Space for evening appointments. Dates clearly stand out over each daily column. May be used as a refill for PlannerFolio mid-size weekly appointment book. Size: 6 7/8 x 8 3/4; Page Color/Theme: White; Appointment Ruling: 8 AM to 6 PM; Edition Year: 2012-2013. This product is considered a dated product and is not returnable. … |